美国哥伦比亚代写论文:孩子的市场本质

2017-04-11 00:26

“孩子的市场本质上都是动态的。孩子长大快。一分钟，他们正在与乐高或芭比，似乎下一秒他们都沉浸在游戏或听埃米纳姆。这是特别真实的孩子–谁经历的生理以及心理的转变，都在空间的几年”。事实上，对充斥市场的活力与后现代主义的环境下，品牌已在市场上有效的饱和点。而心理因素可以归因于青少年的市场发展潜力，它也可以影响后发生侵蚀青少年的注意力和渴望坚持一个特定的品牌。另外，如果青少年倾向于移动品牌的那么快，那么它是否仍然适用，当孩子老了他们会通过一定的品牌和标识，深深的影响了吗？这就是为什么许多严格的争论背后的成人品牌倾向于市场本身对儿童和青少年。时间将告诉是否吐温抵制品牌影响他们的召回能力，成为消费者的特定产品。当然，已经建立的品牌，如迪士尼和麦当劳有残留的影响，并保持在意识后不久，吐温失去兴趣在特定的产品。但无论是新品牌争取曝光在一个繁忙的品牌环境有任何接近相同的影响是一个问题，可能危及品牌作为后现代社会发展的概念和性质。
美国哥伦比亚代写论文:孩子的市场本质
Secondly, Lindstrom (2003) argues that “Kid’s markets are by their very nature dynamic. Kids grow up fast. One minute they are playing with LEGO or Barbie, and seemingly the next second they are immersed in SimCity or listening to Eminem. This is particularly true of tweens – who undergo a physiological as well as a psychological transition, all in the space of a few years” (46). Indeed, the dynamism of the tweens market differs in this postmodernist environment where branding has reached a point of effective saturation in the marketplace. While psychological factors can be attributed to the development of tweens’ market potential, it could also be the effects of postmodernity that happens to erode the tweens’ attention spans and desire to stick with one particular brand. Also, if tweens tend to move on from brand to brand so quickly, then does it still apply that when tweens get old they will be deeply affected by certain brands and logos? This is the argument behind why many strictly adult brands tend to market themselves towards children and tweens. Time will tell as to whether the tween resistance to branding affects their ability to recall and to become consumers to a specific product. Certainly the already established brands such as Disney and McDonalds have a residual effect and remain in the consciousness long after the tween loses interest in a specific product. But whether new brands fighting for exposure in a busy branding environment has anything near the same impact is a question that may jeopardise the very concept and nature of branding as the postmodern society develops.