美国哥伦比亚代写论文:许可模式

2017-01-31 15:21

美国哥伦比亚代写论文:  利用进入中国市场的许可模式，联合博姿将安排与当地会员最可能是化妆品制造和营销的关注，该组织将使当地企业在具体的费用称为版税收益使用7号商标（凯特奥拉& Graham，2006）。通过这样的安排，中国的本土企业，将生产与市场7号品牌的法律权利，而联合博姿将在皇室成员的形式享受一致的收入（公司，2005）。该方法将使该公司获得期望的收入从市场零投资，是在受监管市场像中国的最佳策略。然而，组织会遇到机会成本，除了失去控制，基本上可以稀释在市场7号品牌形象.另一个占主导地位的进入战略，已经非常受欢迎的大多数组织已经进入中国市场，是合资企业。联合博姿将找到一个地方组织最有可能在化妆品行业，将共享公平与组织建立一个新的实体（拉格曼& Brewer，2001）。战略联盟是最好的靴子，因为它将允许联盟靴子为在新的市场新的关注点的建立得到需要的资源，同时也减少，组织可能会遇到利用其他方式进入政治和金融风险（lascu，2002）。此外联盟靴将在一定程度上对组织的营销职能行使一定程度的控制权。但是有可能误解的形式将一些潜在的问题，和误解，这两个截然不同的组织属于不同国家之间的发展（凯特奥拉& Graham，2006）。此外，战略存在的事实，尽管联盟靴子会控制在一定程度上，这将是比什么组织可以在百分之100的所有权形式。

美国哥伦比亚代写论文:许可模式

Utilizing the licensing mode of entry into the Chinese market, Alliance-Boots will make arrangements with local affiliate most probably a cosmetics manufacturing and marketing concern whereby the organization will allow the local firm to use the No. 7 brand name in return for specific fees termed as royalty payments (Cateora & Graham, 2006). The local Chinese companies through this arrangement will get legal rights to manufacture and market the No. 7 brand, while Alliance-Boots will enjoy consistent revenue in the form of royalty (Griffen, 2005). The method will allow the firm to get the desired revenue from the market with zero investment, and is one of the best strategies in regulated markets like China. However the organization will encounter opportunity cost, besides loss of control that may essentially dilute the brand image of No. 7 brand in the market
Another dominant entry strategy that has been very popular as most of the organizations that have entered in the Chinese market, is joint venture. Alliance-Boots will find out a local organization most probably in the cosmetics business and will share the equity with the organization to establish a new entity (Rugman & Brewer, 2001). The strategy is best for Alliance-Boots due to the fact that it will allow Alliance-Boots to get the needed resources for the establishment of new concerns in new market, while also reduced the political and financial risk that the organization might have encountered utilizing other modes of entry (Lascu, 2002). In addition Alliance-Boots will be in position to exercise a degree of control over the marketing functions of the organization. However there could be some potential problems in the form of miscommunication, and misunderstanding that develop between the two distinct organizations belonging to different countries (Cateora & Graham, 2006). In addition the strategy suffers from the fact that although Alliance-Boots will have control to some extent, it will be lesser than what the organization could have in the form of 100 percent ownership

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