伊利诺Assignment代写:全球创业

2018-06-03 15:23

可口可乐是1886年乔治亚州亚特兰大的约翰·斯蒂斯·彭伯顿博士发明的。全球创业的主要原因是廉价的劳动力、分销和运输、通讯和信息技术、文化融合、全球中产阶级的一次性增加、知识产权的延伸、贸易壁垒的减少、私有化项目和国际标准的发展(Stonehouse et al.， 2000;Denton和al - shamali, 2000)。在寻求全球扩张的30个新兴市场中，印度被评为最大的国际投资机会。在之前失去印度市场之后，该公司于1993年重新进入印度市场，现在在印度市场拥有7000家分销商和130多万家零售商。今天可口可乐公司是领先的非酒精饮料公司，有十种不同的产品。可口可乐公司目前是世界上最大的非酒精饮料浓缩物和糖浆的分销商、制造商和销售商，在大约200个国家经营(Coca-Cola, 2010)。如果它的国际业务成功，那么品牌名称和品牌价值就会为公司增加。
伊利诺Assignment代写:全球创业
Coca-Cola was invented in 1886 by Dr. John Stith Pemberton in Atlanta, Georgia (Palazzini, 1989). The main reasons for the global venture are cheap labour, distribution and transportation, communication and information technology, cultural convergence, increasing disposable of the global middle class, extension of IP rights, reduced trade barriers, privatization programs and development of international standards (Stonehouse et al., 2000;Denton and Al-Shamali, 2000). India was rated the top international investment opportunity among 30 emerging markets for mass merchant and food retailers looking to expand globally (Business Credit, 2006).. After losing the Indian market previously the company re-entered in the Indian market in 1993 and now have 7000 distributors and more than 1.3 million retailers in Indian market. Today the Coca-Cola Company is the leading non-alcoholic beverage company with ten different products. Coca-Cola Company is now the largest distributor, manufacturer, marketer of non-alcoholic beverage concentrates and syrup which operate in around 200 countries (coca-cola, 2010). If its international venture is successful then the brand name and the brand value increases for the company.

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