明尼苏达Assignment代写:

2017-02-19 14:55

在复杂的决策产品，制造商将选择特定的分销场所。销售人员在向消费者提供信息方面扮演重要角色。对于营销组合策略：地点可以是销售产品或提供服务的渠道，地点，库存和与产品相关的物流。分销网络或陈列室对销售有重大影响，主要是独立企业与制造品牌签订合同。在激烈的市场竞争中，竞争非常激烈，不同的战略依赖于每个公司。服务人员和备件库存，可以产生良好的形象对品牌（前1995）。每个经销商都有自己的管理和地点。经销商的重要问题是消费者服务，因为它是消费者来购买车辆的地方。重要的是要使消费者满意并建立良好的关系。这样可以为品牌创造良好的形象。通过建立良好的关系，从消费者的销售人员提供轻松的方式可以给消费者提供很好的经验，也有助于增加机会回购或重新对同一经销商再次。此外，消费者可能会告诉他们的朋友和家人，这创造了口碑活动，从而社区链。日本品牌可以创造巨大的消费者满意度。这是他们成功的原因之一。 

明尼苏达Assignment代写:复杂的决策产品

The questionnaire was distributed to people in Perth. After eliminating some incomplete questionnaires out, we could get the data for 150 Australian people, then the data was transformed from paper to excel file, in order to prepare for analyzing in SPSS program. Finally the data was interpreted to check for the hypothesis. This part will analyze results of demographic and socio-economic factors that affect on Australian respondents’ Holden car purchase decisions in terms of four Ps Marketing mix. It will examine that Australian consumers with different demographics will have different attitudes toward the next Holden car purchase on the factor of 4Ps Marketing mix. HYPOTHESIS 1: Australian consumers with different genders will have different influences on Australian’ attitudes in the next Holden car purchase. As shown in table 1 , when t-test or Independent Sample t-test was conducted on this Hypothesis, there is a significant difference between genders to product (0.002) , and genders to the dealer service (Sig. = 0.042). Therefore, Australian consumer with different genders will have different influences on attitudes toward the next Holden car purchase on product, dealer service. The mean level of female (x=3.83) is higher than male (x=3.59) in product factor. The mean level of female (x=3.84) was also higher than male (x=3.65) in dealer service attribute. Female respondents considered on product and dealer service more than male.

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