ASSIGNMENT代写

德克萨斯代写Assignment:现代学生群体

2018-05-19 01:38

现代学生群体希望在传统竞技体育领域之外获得多样化的娱乐节目机会,如校内旗帜足球、篮球和垒球(Tsai, 2005)。沃克、杰克逊和邓(2008)证实,不同的种族和文化群体之间的娱乐和休闲限制有很大差异。为了有效地吸引和激励整个大学的人口参与,CR必须了解种族和文化的限制,以防止不同的人群参与项目。Walker, et al.,(2008)认为,如果管理者通过提供多样化的编程选择来优先考虑学生参与,就可以克服种族和文化的休闲约束。研究人员认为,CR营销是另一个帮助学生群体参与的有价值的工具(Crompton, 2008;里德,2007;罗宾逊&喜悦,2003)。Robinson和Gladden(2003)认为必须开发CR品牌资产,以使学生参与最大化。建立成功的品牌资产的CR部门有学生,他们知道所有的程序产品,并参与更多的频率(Robinson & Gladden, 2003)。作者得出结论,如果收取费用,品牌资产可以最大限度地保证项目的利用率和收入。
德克萨斯代写Assignment:现代学生群体
Modern student populations want access to diverse recreational programming opportunities outside the traditional arena of competitive sports such as intramural flag football, basketball and softball (Tsai, 2005). Walker, Jackson, and Deng (2008) confirm that recreation and leisure constraints vary dramatically between diverse ethnic and cultural groups. To effectively attract and motivate the entire university population to participate, CR must understand the ethnic and cultural constraints which prevent dissimilar populations from program participation. Walker, et al., (2008) argue that ethnic and cultural leisure constraints can be overcome if administrators make student participation a priority by offering diverse programming options.Researchers agree that CR marketing is another valuable tool to help facilitate diverse student group participation (Crompton, 2008; Reed, 2007; Robinson & Gladden, 2003). Robinson and Gladden (2003) contend that CR brand equity must be developed to maximize student participation. CR departments which have built successful brand equity have students which are aware of all program offerings and participate with greater frequency (Robinson & Gladden, 2003). The authors conclude that brand equity ensures maximum both program utilization and revenues if fees are charged.